Who is MAL (Melanie Ann Layer), and what cult marketing skills can we observe in one of her free LIVE videos that could help us with our coaching business growth?🤔

A while back, I watched a free LIVE video by Melanie Ann Layer, the founder of the $100 million Alpha Femme brand...

It was quite mesmerizing, so I took down the transcript and started analyzing it over the course of several weeks. I noticed several fascinating cult marketing skills at work and I learned quite a LOT from it that every aspiring coach or mentor will find extremely useful for their coaching business growth.

So in this episode of the Hexotica podcast, I share my notes and take a deep dive to reveal:

🪄Melanie's masterful use of cult marketing skills to create the Alpha Femme world of loyal, highly engaged fans and clients

🪄The specific an ...