Episode notes
When Jessica Mindell’s husband discovered he was gluten intolerant, she started baking him a special oat-based granola—one he loved so much, he encouraged her to turn it into a business. What began in her home kitchen became the first oat-based gluten-free granola brand, built from the ground up with nothing but grit, self-funding, and a whole lot of heart.
In this episode, Jessica shares how she left her engineering job, took a position at a local bakery to learn the ropes, and personally handled everything from baking to labeling. She opens up about growing her business slowly and intentionally, skipping costly tradeshows, and always putting her family first. This is a story of quiet resilience, authenticity, and building something meaningful—on her own terms.
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