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Season 1
Deep Dive: Optimizing Crawl Budget with HTTP 410 and 404 Status Codes
Deep Dive: Defending Your Brand Identity in AI Search Results
Deep Dive: How IndexNow fuels ChatGPT & Bing
by Search Agency
Pull any large site's crawl logs and a real slice of bot activity is spent on URLs that died months ago. This episode cuts through the 410 versus 404 myth: the deindex-speed gap is small, but the recrawl-frequency gap is large and measurable, with one controlled experiment finding 404s crawled nearly 50% more often than 410s. We cover what each status code actually tells a crawler, why this is a Bing and AI-crawler problem too (not just Google), when to reach for 301, 410, 404, or 503, how to deploy 410 at scale across Apache, nginx, Cloudflare, WordPress, and Shopify, and what the cleanup looks like on a real platform migration. Read the full article on the Search Agency blog: https://search.agency/blog/http-410-vs-404-deindexation This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
A buyer asks ChatGPT whether your product is any good, and the answer comes back wrong: an invented founding date, a service you never sold, or a complaint a competitor seeded months ago. You never see the query, and the deal quietly disappears. This episode covers defensive GEO, the blind spot in a field obsessed with offense. We break down the two threats that wear the same mask (hallucination versus deliberate attacks), how a poisoned answer gets planted with just a handful of sources, why one bad source sticks while your correction bounces off, the line Google and Bing drew against AI manipulation this year, and how to build a defensive moat before you need it. Read the full article on the Search Agency blog: https://search.agency/blog/negative-defensive-geo This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
IndexNow gets dismissed for one reason: Google does not support it. But Google is not the only index that matters anymore. This episode explains why IndexNow is really a freshness pipe into the AI answer engines, since Bing's index feeds Microsoft Copilot, DuckDuckGo, and the web search behind ChatGPT. We walk through the full setup end to end, generating a key, hosting the key file, and pinging on change, plus how to wire it into WordPress, Shopify, Cloudflare, and headless stacks, how to measure it in Bing Webmaster Tools, and the traps that quietly break it. Read the full article on the Search Agency blog: https://search.agency/blog/indexnow-implementation-guide This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
Lovable, Bolt, v0, Replit, and Cursor can ship a working site before lunch. The problem shows up weeks later: most of them ship a client-rendered app that ChatGPT, Claude, and Perplexity read as a blank page. This episode breaks down why that happens, how each builder handles rendering today, why Bing quietly decides whether ChatGPT can find you, and the exact fixes and pre-launch checklist to get a vibe coded site seen by both Google and the AI engines. Read the full article on the Search Agency blog: https://search.agency/blog/optimize-vibe-coded-website-seo-geo-aeo This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.