A buyer asks ChatGPT whether your product is any good, and the answer comes back wrong: an invented founding date, a service you never sold, or a complaint a competitor seeded months ago. You never see the query, and the deal quietly disappears. This episode covers defensive GEO, the blind spot in a field obsessed with offense. We break down the two threats that wear the same mask (hallucination versus deliberate attacks), how a poisoned answer gets planted with just a handful of sources, why one bad source sticks while your correction bounces off, the line Google and Bing drew against AI manipulation this year, and how to build a defensive moat before you need it.

Read the full article on the Search Agency blog: https://search.agency/blog/ne ...