The Instagram Coach Problem

I'm back after a week off — and I'm starting with the London weekend: my longest run to date (18.5km along the Thames at half five in the morning, first time ever running topless — and a painful lesson in nipple chafing), followed by a full-day strength seminar. Honest reflections on that too, including why I say don't meet your idols — and how the day actually gave me more confidence in my own coaching.

Then the main event: the Instagram coach problem. The fitness side of Instagram is full of incredible physiques — but a great physique doesn't make a great coach. In this episode I break down why you'll never get someone's results by buying their program, what those physiques actually take to build (genetics, years of training, and in plenty of cases, steroids), and why your training progra ...