by Havas Media Network
In this episode, hosts Bede Feltham and Ruth Reynolds, were joined by Modha, Director, Enterprise Sales at InfoSum, a company with a leading data collaboration platform and secure data clean room, empowering companies to deliver better customer experiences while prioritising customer privacy. Modha discussed how Infosum are increasingly working with advertisers and publishers to deliver enhanced targeting and measurement solutions that help to embrace a cookieless future. Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.
In this session, co-hosts Bede Feltham, Managing Partner for Martech and Data Strategy at Havas Media, and Paul Bennett, Transformation Consultant, were joined by special guest Tim Collier, Head of Platforms Partnerships at Google UK, where they discussed embracing first party data, measurement, consent, intelligence and audience activation as part of a cookieless future. Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.
In this webinar, hosts Bede Feltham and Ruth Reynolds, were joined by Aaron Brace and Chris Morris, co-founder’s of Tack Tech, a new company that promises to make intelligent digital advertising simple, by unlocking the power of automation and AI to make running campaigns easier and clients' media spend work harder. Aaron and Chris discussed how their company has been using an understanding of people, along with affinities and contexts, rather than cookies and IDs, to deliver precision audience targeting.Please head to our website www.embracingacookielessfuture.com to find out more. Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.