Effective Marketing Strategies for Niche Brands, Indre shares Learnings from Agency to Brand Side | E05
Episode notes
This week's episode of "Ask an Ecom Expert" is with the wonderful Indre Banaityte of PitPat. As an ex Genie, she has experience brand side and agency side which she shares with us.
We’re all doing it – wearing smart devices on our wrists and measuring our activity on our phones. What seemed like a craze a few years ago is an established thing today. Now, with PitPat, your dog can do the same. PitPat gives you an easy way to keep track of your dog’s activity level, to manage their weight, and because it’s all about your dog, to have lots of fun along the way.
Sections 🎬
0:00 Intro by Hannah
1:11 Best Digital Marketing Education
2:42 What is PitPat?
3:33 Naked Wines Marketing
5:32 The Future of Social Media Marketing
7:34 Niche Marketing Strategies
11:00 Social Media Marketing, Full-Funnel Approach
13:36 Facebook Objectives
14:27 Mass Audience v Niche Targetting FB
15:45 New Product Category Education
18:00 YouTube and TV Advertising 19:29 Favourite Martech
21:56 Favourite Ecommerce Brand
21:57 Influencer Marketing Fail
25:22 Ecommerce Slack Channel
Guest Details
PitPat - https://www.pitpat.com/
Indre - https://www.linkedin.com/in/indre-banaityte/
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah