This weeks episode of "Ask an Ecom Expert" is with the inspirational Whitney Bromberg Hawkings, Founder and CEO of Flowerbx. But most people in the fashion industry knew her as "Tom Ford's right-hand lady" until a few years ago.

After 18 years working for Tom Ford, first at Gucci then his own brand - Whitney had a "now or never" moment with Flowerbx. There are so many lessons to take from this conversation with Whitney, about branding, discipline, strategic partnerships, series a funding to name a few.

Flowerbx isn't just another flower business, they're a zero-waste business that offers extraordinary flowers, delivered. Their seamless customer journey, as well as market-leading freshness, differentiates them from competitors. Not to mean some very exclusive brand partnerships, putting them at the forefront of fashion.

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