Episode notes
In this episode of DIY for Business, hosts Russ and Greg welcome Mark Donnigan, a seasoned virtual Chief Marketing Officer specializing in B2B sales and marketing strategies for startups. Mark delves into the complexities of startup marketing, highlighting the importance of executing the right strategies over accumulating more strategies. He discusses the common pitfalls startups face, such as misaligned hiring and misunderstanding market needs. Mark also emphasizes the value of founder-led sales and the need for startups to focus on execution rather than mere strategy formulation. This insightful episode is a must-listen for entrepreneurs and business owners grappling with marketing challenges in the ever-evolving startup landscape. Tune in to gain actionable advice and learn how to steer your startup towards successful marketing practices.