Episode notes
Is there bad P.R.? Yes there is, but nothing you can't come back from. Gary Schneeberger has been in the P.R. business for decades and he describes how to make news that matters. The key concept to be heard is to upset expectations that people or the media has of your company. Gary also goes into how to control an interview with the media and to find the right target for your message. Learn more about your ad choices. Visit megaphone.fm/adchoices