Episode 10: Testing & Optimizing Facebook ad campaigns

DigiCom - Weekly Growth Marketing Podcast by Digicom

Episode notes
Talking Points:
  • The importance of creative testing in optimizing Facebook ad campaigns
  • Importance of running isolated test (One variable at a time)
  • Unleashing the Potential of Dynamic Creative
  • Crafting Compelling Ad Copy
  • What angles do you start with
  • Audience Segmentation and Targeting (Interest vs Broad vs Lookalike)
  • Budget Optimization and Bidding Strategies
  • Case Studies