Episode notes
Talking Points:- The importance of creative testing in optimizing Facebook ad campaigns
- Importance of running isolated test (One variable at a time)
- Unleashing the Potential of Dynamic Creative
- Crafting Compelling Ad Copy
- What angles do you start with
- Audience Segmentation and Targeting (Interest vs Broad vs Lookalike)
- Budget Optimization and Bidding Strategies
- Case Studies
Keywords
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