Episode 9: Maximizing E-commerce Profits

DigiCom - Weekly Growth Marketing Podcast by Digicom

Episode notes
Talking Points:
  • Do you know your numbers?
    • AOV, Margins Target, ROAS…
  • Why ROAS is not an absolute measure for profitability?
  • Strategies for Increasing Sales and Revenue
  • Cost Reduction and Efficiency Improvement
  • Customer Retention and Lifetime Value (LTV)
  • What should you optimize first?