S01 E09 - Episode 9: Maximizing E-commerce Profits
DigiCom - Weekly Growth Marketing Podcast by Digicom
Talking Points:Mar 29 2023
- Do you know your numbers?
- AOV, Margins Target, ROAS…
- Why ROAS is not an absolute measure for profitability?
- Strategies for Increasing Sales and Revenue
- Cost Reduction and Efficiency Improvement
- Customer Retention and Lifetime Value (LTV)
- What should you optimize first?