Episode notes
Over the past 3+ years Markus has been working on creating a new SaaS business model called Customer-Value-Led-Growth. A unique approach that aligns teams around a single mission and goal - continuously growing the customers value.
Markus joined us on the Therapy Couch to talk about how he sees CVLG help you to grow faster and more profitable by focusing on all levers of growth - price, product, acquisition, expansion and retention - and optimize the value per account.
Connect with Markus on LinkedIn here.
Check out his post about the Old game vs the New game
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customer marketingcustomer experiencemarketingcustomer value