S01 E03 - The Value of Advocacy Activities inclusion in the Customer’s Total Customer Lifetime Value with BT

CustomerX Therapy by Dana Alvarenga & Kaily Baskett
In our third episode of CustomerX Therapy we were joined by Barbara Thomas, also know as BT, the Sr. Customer Advocacy Program Manager at Imprivata.BT dives into the value of advocacy activities being included in the Customer's Total Customer Lifetime Value. She goes over how advocacy actions translate from metrics into meaningful dollar  ...  See more
Keywords
customer referencescommunitycustomer experiencemarketingcustomer value