The Value of Advocacy Activities inclusion in the Customer’s Total Customer Lifetime Value with BT

CustomerX Therapy by Dana Alvarenga & Kaily Baskett

Episode notes

In our third episode of CustomerX Therapy we were joined by Barbara Thomas, also know as BT, the Sr. Customer Advocacy Program Manager at Imprivata.

BT dives into the value of advocacy activities being included in the Customer's Total Customer Lifetime Value. She goes over how advocacy actions translate from metrics into meaningful dollars. And if you are not doing this today BT shares some compelling reasons on why you should be or at least considering it.

Lots of great resources for you all as well below:

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customer referencescommunitycustomer experiencemarketingcustomer value