The Real Money Isn't in Selling the Book (Part 2)

The real value of a business book isn't always in how many copies you sell—it's in what the book can do for your business.

In Part 2 of Thomas Cox's conversation with author strategist Clara Rose, they explore how entrepreneurs can use a book to build authority, generate leads, attract high-ticket clients, and grow their business. Clara explains why the most successful business authors treat their book as part of a larger marketing funnel and how becoming an author can open doors to podcasts, media appearances, speaking opportunities, and new audiences.