How to Turn a Book Into a Lead-Generation Machine

Could writing a book actually help grow your business?

In this episode of The Owner’s Table, Thomas sits down with author strategist Clara Rose to explore how business owners can use a book to generate leads, build authority, attract clients, and strengthen their brand.

Clara explains the three types of books entrepreneurs should consider: lead generation, client transformation, and legacy, and why choosing the right purpose before you start writing matters. She also breaks down how busy entrepreneurs can turn their expertise into a book, why storytelling is essential for keeping readers engaged, and how writing just 500 words a day can produce a business-book-length manuscript in about 90 working days.

Thomas and Clara also tackle one of the biggest questions facing authors today: should I use AI to write a book? Clara shares where she believes AI can help, where it can hurt, and why your ideas and voice still matter when you're building authority through a book.