On this episode of The Spread, Cari Sekendur speaks with Dawn Scott, a high-performance professional whose career spans two Women’s World Cup wins, an Olympic gold, and work with FIFA, the US Women’s National Team, England, and the Washington Spirit.

Dawn shares why performance in women’s football is shaped by more than training plans or technology. Leadership, culture, environment, and psychological safety all play a role. Cari and Dawn discuss how these insights apply to building high-performing sports organizations and brands.

This episode is essential listening for marketers, founders, and sports leaders who want to create differentiated teams and organizations.

The Spread is produced by Butter Studio