Making Fandom More Human in the A...
Making Fandom More Human in the Age of AI, with Momento’s Austin Turner

The Spread: Where Sports and Creativity Meet Bottom Line by Butter Studio

Episode notes

What will it take to stand out in the future of sports?

In this episode of The Spread, I talk with Austin Turner, Head of Design at Momento, about how nostalgia, design, and technology, including AI, are reshaping the fan experience.

We explore how Momento is bringing back the emotional magic of collecting tickets, turning digital keepsakes into something personal, imperfect, and real. Austin shares how his team is using AI not to replace storytelling, but to anticipate the next moment fans will care about most.

If you’re building for the next generation of fans, this episode will make you rethink what human connection looks like in a moment where the AI frenzy is dominating our world.

Keywords
sportsdesignsports businesssports mediasports marketingfans