Real Startup Stories

Real Startup Stories

by James Pinder
Season 1
Why I started this podcast (And how I think it can help YOU)
Welcome to the very first episode of Business Diaries – Real Startup Stories. In this episode, I talk about why I decided to launch this podcast, how I want to help aspiring business owners, share some personal stories, and what you can expect from future episodes… and yes, I choked (hard). I got to the point where I wanted to delete this episode and reshoot it. But I decided against it, because that’s exactly what this podcast is about. The start. The messy beginning. The part where you grit your teeth and push through. The start isn't all sunshine and rainbows, but perfection isn’t the goal. Taking the first step is the goal. Letting momentum carry you forward. You’re watching, in real time, someone who thought they could walk into a podcast studio and nail it first try… then learning, growing, and building confidence episode by episode. And maybe one day we’ll all look back and laugh together. You know that thing... The thing you just can’t get out of your head? That business. That YouTube channel. That TikTok account. That fitness journey. That change in your life That step you want to take but haven’t made yet. That’s what this podcast is here for. Real conversations with real people about the real moves they made, so you can make yours. And trust me, it isn't as scary as you'd think. - New episodes every Sunday at 6pm - Subscribe so you don’t miss the next one - Comment stories you want to hear and I’ll make it happen -Lets grow together Follow the journey: Instagram: https://www.instagram.com/realstartupstories.podcast?igsh=ODEzdHc2ejlqb2Z0 TikTok: https://www.tiktok.com/@jamesbusinessdiaries?_r=1&_t=ZN-93kHkrHcZok Listen on Spotify: Apple Podcasts: Business enquiries: Businessdiariesrsus@gmail.com
Business Diaries - Real Startup Stories TRAILER
Trailer
Who am I and what is this? More importantly, how do I plan on helping you Subscribe so you don't miss a thing
Cub&Co: The Rebrand - Building a Multi-Location Coffee & Clothing Brand
Welcome to another episode of Business Diaries - Real Startup Stories. In this episode, I sit down with Matt, the man behind Cub & Co - a multi-location coffee and clothing brand that’s been built through trial, error, and constant evolution. This one is real. No fluff. Just honest insight into what it actually takes to build and scale a brand. In this episode we cover: • The story behind Cub & Co and how it all started • The reality of opening (and closing) locations • Why Matt decided to rebrand - and what changed after • Running multiple sites with a small, tight team • Lessons learned from building both a coffee and clothing brand • Tips and advice for anyone starting their own clothing brand This isn’t about overnight success. It’s about adapting, learning, and building something that lasts. If you’re into business, startups, or building a brand from the ground up - this one’s for you Follow Cub&co’s journey Instagram: https://www.instagram.com/cubandco.uk?igsh=bjRoMnJ3Z3psMjMz Website: cubcornwall.co.uk Follow my journey: Instagram: https://www.instagram.com/realstartup... TikTok: https://www.tiktok.com/@jamesbusiness...
How Chanel’s Cakery Built a Viral Cake Business
Welcome to Episode 5 of Business Diaries - Real Startup Stories. In this episode I’m joined by Chanel from Chanel’s Cakery, an online cake business based in Cornwall that has built a huge following online and now ships cakes nationwide. At one point she had 800 people waiting on her website for a restock… and sold 2000 cakes in just 30 minutes. In this episode we cover: • How Chanel’s Cakery started • Building a loyal audience online • What happened during the viral cake restock • The reality of running a fast-growing food business • Shipping cakes across the UK • Advice for anyone wanting to start an online business This podcast is all about real startup stories from real people - not overnight success, but the journey behind building something from nothing. If you enjoy hearing how everyday people turn ideas into businesses, make sure to subscribe and follow the journey. Follow Chanel’s journey Instagram: https://www.instagram.com/chanelscakery?igsh=azN3cjExdWRiNWt6 Tiktok: https://www.tiktok.com/@chanelscakery?_r=1&_t=ZN-94iAq5MoHVW Buy her cakes here www.chanelscakery.co.uk Follow my journey: Instagram: https://www.instagram.com/realstartup... TikTok: https://www.tiktok.com/@jamesbusiness...
Brett Barnes: Why I left my job to become a full-time creator
Welcome to Episode 5 of Business Diaries - Real Startup Stories. In this episode I’m joined by Brett Barnes, who made the decision many people talk about… but very few actually do. He left employment behind to pursue content creation full time. But the reality of being your own boss isn’t always what people think. In this episode we cover: • Brett’s journey into social media and how it all started • The moment he decided to leave his 9-5 job • The risks and pressure of relying on content for income • The challenges of being your own boss • How social media has changed his life • What he’s working on right now and where he wants to go next This episode is about taking risks. It’s about betting on yourself. And it’s about understanding that building something of your own comes with real pressure, uncertainty, and responsibility. Social media might look easy from the outside. But behind the scenes, there’s a lot more to it. If you’ve ever thought about leaving your job, starting something online, or creating your own path - this episode is for you.
Making your child’s birthday one to remember & Why I started this podcast
Welcome to Episode 4 of Business Diaries - Real Startup Stories. My second EVER solo episode… and yes, it went slightly better. This one is honest. It’s reflective. And it’s bigger than business. In this episode I cover: • A recap of our first two guests and their start up stories • Why taking the first step towards your dreams changes everything • The real story behind how this podcast started • A TikTok Shop recap • My long-term vision for this podcast • And why I genuinely want to help people who are struggling This isn’t about overnight success. It’s about momentum. It’s about starting before you feel ready. It’s about building something that gives you options. Because no parent should feel stressed about affording their child’s birthday. No one should feel stuck with no way out. If you’re feeling overwhelmed, short on money, or unsure where to start, this episode is for you. You don’t need the perfect plan. You don’t need all the answers. You just need to start. New episodes every Sunday at 6PM Subscribe so you don’t miss the next one Comment the stories you want to hear and I’ll make it happen Let’s grow together. Follow my journey: Instagram: https://www.instagram.com/realstartupstories.podcast?igsh=ODEzdHc2ejlqb2Z0 TikTok: https://www.tiktok.com/@jamesbusinessdiaries?_r=1&_t=ZN-93kHkrHcZok Listening on the go Spotify: https://open.spotify.com/show/1rXVvO9UWOJiZPJvMv4pDi?si=TDlvmwUwTkuMTpQ9TI1Ysw Apple Podcasts: https://podcasts.apple.com/podcast/id1875759986 Amazon Music: https://music.amazon.com/podcasts/93c3acec-9da3-47c4-8ab3-baaeef44a983/business-diaries---real-startup-stories Business enquiries: Businessdiariesrsus@gmail.com
PETH: From scam to scale - Building the UK’s biggest towel brand from the oceans plastic BY HIMSELF
Welcome to Episode 2 of Business Diaries - Real Startup Stories. Joined by Jordan, the founder of PETH, who’s on a mission to build the UK’s biggest towel brand while cleaning the world’s beaches of plastic bottles. From starting just 3 years ago to now selling over 100,000 products, Jordan has faced scams, navigated manufacturing in China, expanded into new countries, and launched a wholesale line… all as a one-man band. In this episode, we dive into the highs, lows, struggles, and future plans of a REAL startup. Jordan shares the full story of how he built a global brand from scratch, learning everything he knows through the power of YouTube. The snowball effect that propelled his growth, and the lessons learned along the way. A real startup story like no other. If he can do it, why can’t you? Follow the journey as we explore the good, the bad, and the ugly of entrepreneurship and taking the first step towards chasing your dreams. Like I’ve said before, I’m still learning and progressing in my own journey and it’s beautiful you get to experience it with me. This episode went so much better than the first, but yes… I am aware Jordan is out of focus for the couple minutes. - New episodes every Sunday at 6pm - Subscribe so you don’t miss the next one - Comment stories you want to hear and I’ll make it happen -Lets grow together Follow Jordan’s journey: Instagram - https://www.instagram.com/peth.store?igsh=bG02YnA2YjNxcnpl TikTok - https://www.tiktok.com/@peth.store?_r=1&_t=ZN-93wpgwwqCH8 Website - www.pethstore.co.uk Follow my journey: Instagram: https://www.instagram.com/realstartupstories.podcast?igsh=ODEzdHc2ejlqb2Z0 TikTok: https://www.tiktok.com/@jamesbusinessdiaries?_r=1&_t=ZN-93kHkrHcZok Youtube:https://www.youtube.com/@real.startup.stories Listening on the go Spotify: https://open.spotify.com/show/1rXVvO9UWOJiZPJvMv4pDi?si=TDlvmwUwTkuMTpQ9TI1Ysw Apple Podcasts: https://podcasts.apple.com/podcast/id1875759986 Amazon Music: https://music.amazon.com/podcasts/93c3acec-9da3-47c4-8ab3-baaeef44a983/business-diaries---real-startup-stories Business enquiries: Businessdiariesrsus@gmail.com
Huntington's Disease: How Life Changed After Diagnosis
Tony watched his granddad, his dad and both his uncles die of Huntington's disease, an incurable, hereditary condition. Then he took the test himself and it came back positive. This is the story of how he turned that into HD Livin, a charity supporting families affected by Huntington's and other neurological diseases across Devon and Cornwall. In this episode we cover: • What Huntington's disease is, and why it's often described as MND, Parkinson's and Alzheimer's in one • The 50% "coin toss" every child of a parent with Huntington's faces • Why specialist respite care cost his family £2,000 to £2,500 a week, and what happened when a care home couldn't cope • The 12 month genetic testing process, and how three siblings handled it in completely different ways • What it's like when symptoms finally start, and the mental health battle that comes with it • Living life now when you know what the next 15 years look like • Skydives, Three Peaks, Everest Base Camp and Land's End to Plymouth, all for charity • Raising £130,000+ towards a £1 million respite centre in Cornwall, plus free counselling for affected families Find out more, get support or donate to HD Livin: https://www.hdlivin.org.uk If you're struggling, you can call Samaritans free, any time, on 116 123. If you enjoy honest conversations with people building something real, make sure to subscribe and follow along. Business enquiries: realstartupstories.podcast@gmail.com audrius@realstartupstories.com james@realstartupstories.com
A Ride-Along With Police Put Her at the Pulse Nightclub Shooting
A criminology student on a police ride-along in Florida was suddenly pulled into the emergency response to the Pulse Nightclub shooting — and it changed the course of her life. Now she's an identity and confidence coach helping women rebuild themselves after adversity. In this episode we cover: • The night a routine police ride-along turned into responding to the Pulse Nightclub shooting • How trauma reshaped her identity, and how EMDR therapy helped her recover • Why life coaching is different from therapy or counselling, and how to spot a coach worth paying for • Her three-pillar "Lighthouse Method": identity, resilience and confidence • A live coaching demonstration using the "Wheel of Life" exercise • Why free coaching sessions fail while paying clients get results • The books she recommends for anyone working through trauma or rebuilding confidence • How to set realistic, bite-sized goals instead of chasing an all-or-nothing transformation If you enjoy honest conversations with people building something real, make sure to subscribe and follow along. 00:00 Intro: Who Is Michaela? 01:54 What Actually Is Life Coaching? 04:45 The Lighthouse Method 07:03 How Long Does Coaching Take? 07:59 Coaching Success Stories 10:38 Finding Your Niche as a Life Coach 13:43 Michaela's Personal Story 14:54 Experiencing the Pulse Nightclub Shooting 16:17 Trauma, EMDR and Rebuilding Her Identity 18:42 How Michaela Recovered and Changed Her Life 20:07 The Best Self-Help Books 21:06 Why Should You Invest in Yourself? 22:50 Does Everyone Need a Life Coach? 24:50 Can Coaching Help If You Don't Know What You Want? 25:50 The Wheel of Life Exercise 28:27 Applying Coaching to Real Life 32:14 Turning Goals Into Action 34:26 The Upward Spiral 35:32 How Coaching Fits Around Real Life 38:44 Why Small Steps Matter 40:42 Final Thoughts & Where to Find Michaela
Bankrupt at 27, Now She Runs a 6-Figure Salon Empire
At 19, pregnant and unemployed, Laura Bell opened her first nail salon in under two weeks with £1,000 borrowed from her parents. By 27 she'd gone bankrupt after being manipulated by an ex-husband who lied about owning a house — and rebuilt from a single nail desk in a box room to a multi-salon business, now coaching salon owners across the UK. In this episode we cover: - How Laura opened her first salon in two weeks with just £1,000 - Being coerced into bankruptcy and losing her house at 27 - Rebuilding from a box room with one nail desk - Why switching from self-employed to employed staff added an extra £70k a year - Running a salon while pregnant and working 12-hour days - What she'd do differently if she lost everything and had to start again - Her advice for salon owners choosing between self-employed and employed teams If you enjoyed this episode, make sure to like, comment, and subscribe for more real founder stories. Business enquiries: James@realstartupstories.com Audrius@realstartupstories.com 00:00 Intro: Laura Bell 01:15 From hating school to discovering the beauty industry 03:15 Opening her first nail salon at 21 05:45 Building a seven-person salon while pregnant 08:00 Becoming a young mum and struggling to balance work 10:30 Opening a second salon, debt and losing everything 13:30 Moving to Cornwall and starting again from a box room 16:00 Building a successful salon in Cornwall 18:30 Creating her dream salon in Falmouth 21:00 Why Laura switched from self-employed to employed staff 24:00 The £70,000 difference between self-employed and employed teams 27:00 How Laura became a business coach 29:30 Could Laura rebuild a six-figure salon with £500? 32:00 How she'd get her first clients from scratch 34:00 Laura's advice for aspiring salon owners 35:30 Where to find Laura
1 of 4