Is your business saying the right thing to the right audience?

In the latest episode of Business & Beyond, Julie Wheeler sits down with Becky Freemal⁩, Founder of MarketExec, to explore why a strong brand voice is about much more than logos, taglines, and social media.

Becky breaks down the three pillars of an effective brand voice: genuine, simple, and consistent. She also explains why businesses need to combine people and data, why trying to appeal to everyone can muddy your message, and how what happens inside your organization ultimately shapes how customers experience your brand.

One of the biggest takeaways? Great marketing tactics can get people through the door, but clarity and consistency are what help build recognition and trust. Whether you a ...