What happens when a passion for your community becomes a business?

In the latest episode of the Business & Beyond Podcast, BBB Serving Western Virginia President and CEO Julie Wheeler sits down with Genya Kalinina and Stan Myshkovskiy, the husband and wife team behind Hello Roanoke, to explore the power of authentic community storytelling.

After moving to the Roanoke Valley, Genya and Stan turned a personal hobby into a legitimate business during the uncertainty of COVID. They share how they built an audience by consistently telling the stories of the people, places, and experiences that make our region unique, while also discussing the challenges of evolving a brand, lessons learned along the way, and what it takes to remain authentic as a business grows.

For business leaders, their story o ...