BOSS by Ali Levitan

BOSS by Ali Levitan

by Ali Levitan
MarketingCareers

BOSS - Throwback Thursday with the Bonin Bough, Group Black's Co-Founder & Chief Strategy Officer

This Throwback Thursday episode is with the incredible Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black. I first interviewed Bonin for BOSS in 2020 when he was the CGO of Triller and former CDO at PepsiCo, Mondelēz International, Interpublic Group (IPG) executive takes on BOSS! Bonin believes in investing in people and he collects hard copies of Harvard Business Review! "The Mark of a great number 1 is where their number 2 goes to lead!" AND "I would pay to be 6!" We touch on politics. It's election time. GO VOTE NOW! "When I was 36 years old, I was the oldest C-level executive of color at a Fortune 50. I mean I think I'm really good but nobody else made it through. Not one other person. Like C'mon." Bonin has some of the best structured advice around DEI with 5 things that companies need to do now. BOSS is now over 70K organic impressions since September launch! Thank YOU. Who can help BOSS get over 100K impressions this week? #socialselling Bonin gives shout outs to Indra Nooyi, Irene, and Carla Zakhem-Hassan #leadership #sales #networking #marketing #digitaltransformation #diversity
Jun 15, 2023
9:56

BOSS: *NEW* with Susan McPherson, connector, angel investor, founder, and author

Huge thank you to Fortune Most Powerful Women NextGen event for finally bringing me together IRL with my incredible #BOSS guest, Susan McPherson.Susan is a serial connector, angel investor, and Founder who runs McPherson Strategies, a social impact communications firm that is B-Corp certified and works along Fortune500 companies, NGOs, and social enterprises. Susan founded "Don't Ban Equality" in 2019 alongside the ACLU, the Center for Reproductive Rights and Planned Parenthood as a platform for companies to come and learn and engage with other companies."We know power is in numbers...We're coming up on one year when the Supreme Court, overturned Roe v. Wade, even though the vast majority, 75% or more, believe that abortions should be legal and accessible in this country.""In 2021 I actually published a book, The Lost Art of Connecting, all about how we can flip the switch on leading with how we can be helpful to others, rather than meeting people so they can help us."On business trends: "I think you'd have to be under a rock if you weren't paying attention to what's happening with AI. It's going to affect all of us, and it's better to learn now, how we can be using tools such as ChatGPT and Bard and others."On the future of work: "I want to continue on my soapbox about this.I think it's really important. I think a lot of business leaders are like, we need to go back to the way we were and we're not, we're not going back. No. No. And the data, the data proves otherwise."BOSS fans. Listen on Apple & Spotify (Tuesdays and Thursday drops by 7 am) and help others learn, network, and pay it forward with career advice from some of the most inspiring executives, founders, creators, and leaders that I’ve had the pleasure to interview since 2020.⭐️⭐️⭐️⭐️⭐️ and thank you 😊 for your BOSS support ❤️you all#boss #podcast #network #learning #connecting
Jun 12, 2023
11:48

BOSS Throwback Thursday with Sarah Iooss, Head of Sales at Twitch from 2021

Throwback Thursday from 2 years ago:BOSS is thrilled to welcome Sarah Iooss, Head of Sales, America at Twitch (Part of Amazon Advertising now)! We met at Viacom and became close friends when stranded at the airport during a CES trip with Michael Saperstein, Josh Golden, and Paul Kontonis.Sarah was a first mover in #digitaltransformation "I immersed completely in digital media and have loved every second of it watching all of the biggest changes occur""I got a call from my current boss, Walker Jacobs, about a role at Twitch. I thought I was going back to a gaming company and it's been so much more than that. I love working in gaming because it's so creative but Twitch is a community above anything else.""We as business leaders can make a difference with our spending power, with our leadership, with our voices...A lot of marketers I think still today feel like there is risk around that kind of communication, but I think there's risk if you don't, if you're not talking about it. I love to see the change that's happening and the accountability that business is taking...I think at this point it's table stakes"Sarah is also involved in a charity called Repurpose. Hear more..Check out Jacqueline Hernández (She. Her. Ella.)'s BOSS on my LinkedIn feed too!#stakeholdercapitalism #diversity #leadership
Jun 8, 2023
9:59

BOSS with Paul Canetti, Founder & Professor at Columbia Business School - June '23

Welcome to BOSS Paul Canetti, Founder & Professor at Columbia Business School (Tech & Product focus). I first met Paul during my time at General Assembly when he made me and my clients (i.e. L'Oréal Jessica McGiff-Drapiza Ana Melara) smarter in the tech, product, and UX space. "The thing I always really find myself wanting to do when it comes to tech and my career since then is try to figure out what is that next thing that's on the bleeding edge and how can I help other companies sort of get there to take advantage of it. If I'm peering over the (tech) cliff, I can give everyone the heads up.""It's stressful and overwhelming for marketing executives because they're underwater. You know, you come in, you're a new CMO, you say, I'm gonna, you know, rip down the wallpaper and turn this place around. And then you realize you have such a backlog of stuff. But sometimes it's almost better to declare marketing bankruptcy. And just say, you know, I don't know what all that is, but here's how we're gonna do it going forward." Plus, ICYMI, BOSS is now officially a podcast on Spotify and Apple. Go check out prior BOSS episodes on the go including Lola Bakare Dylan Huey Kim Rittberg 🚀 Katy Stover Carla Zakhem-Hassan Rose Stuckey Kirk Evan Shapīro Donna Sharp▶ Fun Fact: I finally tried Descript to edit this BOSS episode and it was 3x faster than just using iMovie (Descript team, let's talk BOSS podcast sponsorship 😁 !!!!!)#business #boss #leadership #networking #tech #career #podcast
Jun 6, 2023
12:14

BOSS with Lola Bakare, CMO Advisor & LinkedIn Top Voice in Marketing & Advertising - taped 2022

As we get ready for Cannes '23, I'm thrilled to share this conversation with Lola right after Cannes '22BOSS is thrilled to welcome & LinkedIn Top Voice in Marketing & Advertising '22! She's fresh off of her first Cannes Lions International Festival of Creativity experience and bringing these incredible insights straight to you...."The content creation creator theme is something that we're going to see so much more of.""I really made this transition from passionate frontline practitioner to thought leader, thought sparker, guide, and content creator on all things marketing, particularly inclusive marketing and marketing leadership.""If you get a chance to raise your hand... raise it!" "Someone asked, how many of you have a side hustle?" Watch for the potentially shocking answer...."The vibe I'm getting (on the future of #martech) is utter simplification." "If I was working at a startup that wasn't simplifying something in the data space, I would start looking for a new job. That's harsh but that's the way I see it.""I want to be known as a voice that inspires marketing leaders to reach for something more."
Jun 5, 2023
12:01

BOSS with Dylan Huey, Gen Z Founder & Influencer Club at USC

I met my next BOSS guest IRL at #ces2023 at an amazing dinner hosted by Ben Relles. Dylan Huey is a Gen Z Founder and Content Creator with 1 Million Followers AND my youngest BOSS guest to date. He's also a University of Southern California student and runs the first and only influencer club at USC that has expanded to UCLA, LMU, Chapman and Duke (University of Pennsylvania friends let's get on this!) Dylan started his content creation when he was getting bullied in middle school. "I wanted to show other people that there are others that relate to them....I was vulnerable on social media and very authentic... It's so cool to see parents coming up to me saying that my content saved their children's lives." We talk Metaverse, AI, ChatGPT blowing up and more. You'll also learn that Dylan's mom created Xbox Live and named all the Sonic characters and that his dad was the CFO of Sega for over 20 years. "I've been lucky to grow up in Silicon Valley and watch tech evolve." Dylan is kind enough to give my 8 year old son, Jake, a huge shout out as he also has content creator aspirations and is working on his business plan when not in his 3rd grade class! Thank you Shout out to Guy Kawasaki as a future BOSS recommendation guest. This is 100% a MUST MUST watch and check out https://dylanhuey.me/ for all things Dylan. #influencer #contentcreator #data #tech #inspiration #future
Jun 1, 2023
11:24

BOSS with Kim Rittberg, Host of "Mom's Exit Interview" Podcast & Founder

Please welcome my friend, Kim Rittberg, Founder of Henry Street Media, LLC, Host of "Mom's Exit Interview" Podcast, University of Pennsylvania alumni, and award winning video strategist Featured in Business Insider and others to BOSS! Kim launched the digital video unit for Us Weekly and also worked on branded content at POPSUGAR and Netflix. "This was the nascent days of digital and I knew it. I smelled it. I was like I want in. If I don't get into digital now, I'm going to miss the boat...I really aggressively pursued moving into digital media""I host a podcast called "Moms Exit Interview" and it's about moms choosing career paths that work for them and finding flexibility and fulfillment.""A lot of the impetus of leaving a great media career was saying I really want more flexibility. That's not just like I have a Dr.'s appointment on Thursday, can I go, it's like I don't want to ask someone for permission and I started meeting a lot of other moms that felt the same way."Watch until the end for incredible tips and check out more BOSS episodes.
Jun 1, 2023
10:42

BOSS with Katy Stover, Founder & CEO at HigherPeople

BOSS welcomes Katy Stover, my friend and former General Assembly colleague and now the Founder/CEO of HigherPeople to BOSS! HigherPeople helps other companies strategically Recruit, Reskill, and Retain Talent, primarily EdTech companies. Huge shout out to all of the GA alumni that Katy just saw at the ASU+GSV Summit conference and all of the alumni that we worked with for so many years...Also a shout out to some of our favorite clients, including Suzanne Mulder "Startups are always so wild because when you're in them..it's intense and in a lot of ways chaotic but also beautiful and you get to make everything yourselves. Then to be on the other side of it and see we actually did know what we were doing!" Advice for job-seekers: "Leverage your network...and 2nd degree connections pan out a little bit more on LinkedIn. Also use the all-filters tool on LinkedIn..." Did you hit play yet? I JUST started airing BOSS as a Podcast thanks to some RSS feed help from my friends at the Fortune Most Powerful Women event last week Nadya Okamoto Cheria Young (she/her) Vanessa Pham Check out new episodes and some of my older favorites as I start releasing them on Spotify (https://lnkd.in/eSguyrqi) Wardrobe: Anne Taylor; Desk and flowers from Wayfair
May 30, 2023
12:18

BOSS Flashback Friday interview with Carla Hassan, former CMO Citi and now CMO JPMorgan Chase

This is a Flashback Friday BOSS from 2021 as Carla is now the CMO at JPMorgan Chase....BOSS is super excited to welcome Carla Zakhem-Hassan, CMO at Citi, to the show! Carla has had an incredible career history with roles at Toys"R"Us, PepsiCo, and Kellogg Company. We originally met at CES 2017, the year that CES failed to include any women keynotes. Thank you Leslie Berland for pulling together an incredible #HereWeAre event that year that included Kimberly Bryant, Linda Boff, Morgan DeBaun, Myrna Soto, Kara Swisher, and Padmasaree Warrior."I have a 13 year old daughter. I always talk to her about being true to herself. Being authentic to herself!""Purpose is not just for brands it's for leaders!" "From my perspective, it's high time for companies to use their balance sheets for good.""I don't think that you can be a company today without thinking about why you exist beyond the literal transactional business that you're in. It's not just because people are demanding it. It's because it's the right thing to do."Stay tuned for more BOSS with Dr. LeMia Jenkins Thompson at Pinterest Lauren Liss at Capital One, Elizabeth Herbst-Brady at Verizon Media, Pilar Harris at Global Citizen and more.
May 26, 2023
9:58

BOSS interview with Norman de Greve, CMO at CVS Health in 2022

Today's BOSS from 2022 features the CMO of CVS Health, Norman de Greve (He. Him. His.). Thank you to Michelle Peluso & Carissa Falzarano for making the introduction. CVS has been a lifesaver for me and my family during covid from vaccine & flu shots to free pharmacy delivery to hand sanitizer and halloween candy. "I've seen the evolution of this company from a corner drugstore to what's now the 4th largest company in America and the biggest healthcare company in America."Speaking about work during Covid: "It's been a lot of work but it's also been kind of rewarding to feel like you're really a participant in this fight to get back to normal. You go to work everyday and you feel like you're working on the fight that's really at the forefront of everyone's mind."Speaking about ESG & the future of socially responsible & equitable business: "They can all lead to more profit...You need to find a way to do both. The ors are much easier in business. The ands are hard and the ands are where the success is."Catch earlier episodes on my LinkedIn feed with Sukhi Sahni, Fernando Romero, Perky Noah-Effik and Tony Effik and don't miss my next BOSS with Deena Shakir, Partner at Lux Capital and on The Board of Directors for Maven Clinic.
May 25, 2023
9:58
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