Episode notes
BOSS fans, this is an exciting episode. I'm thrilled to welcome Evan Shapiro, Media Universe Cartographer, after meeting him at CES through a curated executive dinner hosted by Ben Relles."Given the rate of change in media over the last 30 years.. if you try to plan everything in a truly regimented way you're going to be surprised and disappointed...""Investing time, investing money, and most especially investing risk/skin the game, putting yourself out there, promoting yourself, building a brand for yourself that isn't just self promotion but is actually a brand.. I think it's been proven over the last number of years but especially in this last year with 130,000 layoffs in tech & media and more to come that if you don't create an enterprise around yourself that travels with you wherever you go, then you're going to be completely beholden to the gatekeepers who often aren't making decisions in your best interest.""The reason I made this media map at first was to show how little The Walt Disney Company and Netflix and Comcast are compared to the people they have to work with and are competing directly with at Apple, Microsoft, Alphabet Inc. and Amazon. The Y axis on this is my opinion. My argument would be follow the money... If you want a long sustainable career in the media universe, watch where the resources are being put...""All of media is going to move towards a much more speedy and efficient environment from ad impressions to transactions. That is going to be table stakes in the ad economy which is driving at least half of this ecosystem..."Evan also does a podcast with his daughter called "Cancel Culture" and writes a daily newsletter that you can subscribe to now called "Media War & Peace"Shout out to all of my BOSS guests and keep watching for more.