“I call myself an AdTech influencer… which is a little bit of a joke, but it's also true.” That’s how Ari Paparo kicked off our BOSS interview, and the insights that followed make it clear why this conversation is worth your time.

🎙 AdTech, Agentic AI, and Saying What Others Won’t — with Ari Paparo is now live.

In this BOSS episode, we covered: 📌 How performance is reshaping the narrative across marketing and media 📌 The three waves of AI, from workflow automation to system-to-system efficiency to potential transaction-level execution 📌 What clear communication, real strategy, and product leadership look like in today’s environment 📌 Why technical fluency matters more than ever — across roles and levels 📌 How Marketecture Media is evolving as a platform for honest, smart, and cross-functional co ...