Unpopular truth? The best companies aren’t just building great products, They’re building thought leaders from within.

🔥 Empowering employees to find their voice

🔥 Encouraging the C-Suite to actually show up online

🔥 Using social as a business growth engine, not just a branding tool

That’s why this BOSS interview is a must-watch.

🎙️ Meet @Trish Riswick, team lead of social marketing at Hootsuite, and one of the sharpest voices out there on social strategy, employee advocacy, and the power of showing up, cringe and all.

We talked about: 📍 The real reason some companies win on social 📍 Why leaders should act like creators (hint: your people & ...