Live from eTail West in Palm Springs, Matt Butler sits down with Katie Moro, Global Director of Managed Services at Productsup, to unpack one of the most overlooked growth drivers in ecommerce: product data.

While many retailers treat product feeds as a back-end operational task, the reality is far more powerful. In today’s AI-driven commerce landscape, structured and enriched product data has become the fuel behind algorithmic marketing, personalization, and marketplace performance.

In this episode of Branching Out, we explore how retailers can transform product feeds into a profit engine by improving the structure, enrichment, and activation of their product data.

Katie shares practical insights from working with global brands ...