Bitesized: Marketing | Entrepreneurship | Brand Building

by Bitesized

Season 2

Avoiding lawsuits with ecom and advertising attorney Robert Freund

Avoiding lawsuits with ecom and advertising attorney Robert Freund. Marketing isn't all just high converting creatives, killer partnerships and driving off the chart ROI. Perhaps the less ‘sexy’ side of marketing, but a really important part of making sure you don't fall foul to the multitude of rules and regulations that have done for many and can trip you up! If you work in the world of digital and social media marketing, Robert has built a sizable social presence for being the go-to resource for knowing what you can, and cannot do to avoid that very event happening. Content is shared and repurposed constantly across social media platforms and AI deep fakes are on the rise. Knowing what you can and cannot do and say is something you don't want to take a chance on. We’ve all seen the ‘best coffee in the world’ signs outside the empty local diner. Unless substantiated, that could be a false advertising lawsuit! (please don’t try that one - you get the point). Covered in the episode: How Robert started his firm - helping creators and clients keep their money! Growing his Instagram to be the ‘go to’ legal voice for ecommerce and social media advertising Common themes of litigation in business Hierarchy of policies - FTV vs policies from platform / service providers Do you have the rights? Know the rules and regulations around content sharing and repurposing. The most outrageous lawsuits Robert's seen and worked on How to stay compliant without the legal bills AI and what the future of policies might look like around it And loads more… Connect with Robert on Instagram Connect with Robert on Twitter Supercharge your team’s creative workflows with Motion. Supercharge your team’s workflow to bridge the gap between media buyers and creatives. Motion has been a game changer the agency and our clients: Visual and customizable creative reporting: get to the insights quicker Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution Check it out HERE Subscribe to the Bitesized newsletter: Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox. Join hundreds of other Marketers by joining the list HERE

S2 · E7

Nov 13, 2023

39:22

Creative that converts, with Evan Lee: head of partnerships at Motion

Creative is the variable. Evan Lee is now Head of Partnerships at Motion after previously leading Creative Strategy. Motion is a creative analytics platform, so Evan is as close as anyone to seeing what works, what doesn't and how important creative is in achieving marketing success. If anyone is qualified to talk about the importance of creative, how to develop killer creative briefs, how to analyze and iterate on creative performance… it’s Evan! This is a must listen for every brand owner, marketer, creative strategist...anyone in marketing! Highlights from the episode: Creative is the Variable: With data loss, creative is the new targeting. How brands and marketers need to think differently about their creative strategy and production. How to structure your creative and media buying teams for the most successful results. How Motion helps creative strategists and media buyers with visualized and customizable reporting with easy metrics broken down by funnel stage, making it easy to understand what creative is working, what’s not and how to iterate. Research and personas: The creative strategy process starts with thorough research to understand the target audience and target personas. How to craft high converting creative: from hooks to CTAs, optimizing for Thumbstop ratio, with the help of Motion Metrics: individual creative reporting by funnel stage The importance of a killer creative brief, and how to develop them for maximum results. The creative strategy flywheel: A consistent process of research, ideation, briefing, content creation, evaluation, launch, and creative analytics forms a creative strategy flywheel for ongoing success. Making "ugly" modular ads: Iteration and modification of creative elements can lead to improved performance, even if the initial creative is working well. Experimenting with different thumbnails, first three seconds, CTAs, and more to optimize creative content. What role will AI play in enhancing various aspects of the creative strategy - without replacing human creativity and decision-making. Supercharge your team’s workflow to bridge the gap between media buyers and creatives: https://tinyurl.com/motioncreative Follow Evan on LinkedIn: https://www.linkedin.com/in/evanlee14/

S2 · E6

Oct 27, 2023

35:57

Building personal and consumer brands with Feat Clothing Co-Founder & CEO Taylor Offer

Co-Founder & CEO of FEAT Clothing, "The best account to follow on LinkedIn" Forbes 30 under 30, Featured in NY Times, Entrepreneur, Forbes: Taylor Offer knows a thing or two about building a personal and consumer brand.This is a must listen for any entrepreneur. Taylor talks, with a level of transparency most don’t, about the highs and lows of entrepreneurship. The challenges of disconnecting business success from personal happiness. Other highlights from the episode:How being a fan of the LA Clippers & not fitting into the ways of traditional schooling led Taylor into his entrepreneur journey From finance and a corporate internship to starting his entrepreneurial journey What it is to be "sensory sensitive" to clothing Going from 5K to 130K followers on LInkedIn & how that growth helped scale Feat The importance of building trust within your audience The impact iOS14 had on Feat - from flying to surviving Half naked billboards throughout LA: what drives his marketing philosophies Separating yourself from your business to protect your mental health The importance of energy & tone as a leader How transparency attracts the right kind of people in your life Leaning into your uniqueness 🔗 Links 🔗Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/Daniel on Instagram: https://www.instagram.com/mr_daniel_james/Taylor on LinkedIn: https://www.linkedin.com/in/tayloroffer/Feat Clothing: https://featclothing.com/Supercharge your team’s creative workflows with Motion. Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:Visual and customizable creative reporting: get to the insights quicker Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution Check it out HERESubscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox.https://bitesized.beehiiv.com/subscribe

S2 · E4

Oct 13, 2023

45:37

Disrupting a billion dollar industry. Jimmy Kim aims to solve ecosystem fragmentation through unified Email, SMS, Reviews and Loyalty with Sendlane

Disrupting a billion dollar industry. Jimmy Kim is founder and CEO of Sendlane, a unified email, sms and reviews platform that places tech consolidation and consumer journeys at the center of how they think about retention marketing.I loved this quote from Jimmy when he spoke about why he built Sendlane and what drives his vision for the platform:“Im solving for the marketer”Fragmentation, silod execution, data loss - these are all challenges marketers face, Jimmy aims to solve that. Highlights from the episode Jimmy's journey from car sales to in-house brand partner, to founding sendlane How Sendlane was born out of an internal need & tool created for his own companies Why Sendlane? solving data delays & creating one unified, consolidated system Email first, then SMS & now reviews, but they're still building.. what informs how they build? Why UX/UI and customer service is a key focus The mindset of an entrepreneur that gave Jimmy the confidence to launch Sendlane and take on billion dollar companies Avoiding shiny object syndrome The problems within marketing: audience management, overcomplication & lack of being able to move forward What does the future hold for email and sms marketing for marketers and tech providers How to build a community and where email and sms come into play His desire to change the way the world thinks about marketing 🔗 Links 🔗 Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Daniel on Instagram: https://www.instagram.com/mr_daniel_james/ Jimmy on LinkedIn: https://www.linkedin.com/in/jkimsendlane/ Jimmy on Twitter: https://twitter.com/yojimmykim Sendlane: https://www.sendlane.com/ Supercharge your team’s creative workflows with Motion. Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients: Visual and customizable creative reporting: get to the insights quicker Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution Check it out HERE: https://tinyurl.com/motioncreative Subscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox .https://bitesized.beehiiv.com/subscribe

S2 · E3

Oct 5, 2023

33:33

What do Depop, Deliveroo and Nude all have in common? Yoann Pavy

What do Depop, Deliveroo and Nude all have in common?Yoann Pavy.Yoann is currently CMO at Nude, a fintech app that helps people start building their first home deposit.Prior to Nude, Yoann was head of paid social at Deliveroo (one of Europe's fastest growing startups!) and Head of Growth at Depop, overseeing the global remit for digital marketing across brand awareness, acquisition and retention.One thing really stood out to me in our conversation: simplicity. Growth marketing is complex, especially at scale. Avoiding unnecessary complexity is a theme that ran throughout the conversion. Highlights: What sparked the career change from engineer to media buyer Marketing fulfilled both his analytical brain & creative side App marketing vs ecomm marketing & how to customize your approach The evolution of a CMO The challenges, and opportunities, of bringing brand & performance marketing teams together What he does first to develop a businesses growth strategy How to find and hire great marketing talent The myth of channel diversification The three things needed to drive great conversion rates Why he started his podcast "In Growth We Trust" 🔗 Links 🔗 Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Daniel on Instagram: https://www.instagram.com/mr_daniel_james/ Yoann on LinkedIn: https://www.linkedin.com/in/yoannpavy/ Yoann on Twitter: https://twitter.com/yoannpavy Supercharge your team’s creative workflows with MOTION Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients: Visual and customizable creative reporting: get to the insights quicker Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution Check it out HERESubscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox .JOIN THE LIST

S2 · E2

Sep 29, 2023

46:38

From $900k to $10M in 12 months - Hyper Growth Lessons From Hush Co-Founder & CEO, Aaron Spivak

This week I was joined by Aaron Spivak, Co-Founder and CEO of sleep improvement company Hush: selling what’s now considered to be the world’s most popular and reviewed weighted blanket. Highlights: The journey from starting a business with his family at 18, to selling his first products online, to launching Hush Innovation through Iteration: Aarons thesis to making products that exist, better, and servicing demand. Why weighted blankets? How Hush came to life through market and product research Hyper growth lessons, what took Hush from $900k to $10M in 12 months and $48M in 48 months Effective marketing for DTC and Omni Channel growth The misconceptions of entrepreneurship and selling a company The importance of choosing the right partners and investors; what to look out for Remote, hybrid, in-office: why Hush is fully in person What the future holds for Aaron and Hush 🔗 Links 🔗 Daniels LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Daniels Instagram: https://www.instagram.com/mr_daniel_james/ Aarons linkedin: https://www.linkedin.com/in/aaron-spivak-hushblankets/ Aarons Instagram: https://www.instagram.com/aaron.spivak/ Hush: https://hushblankets.com/ Supercharge your team’s creative workflows with Motion. "Since signing up to Motion, we have not only saved our creative and media buyers at least 2 days of manual work, we are able to analyze and iterate on creatives through easily digestible, visual creative reporting. It's been a game changer. "Subscribe to my newsletter! Weekly growth marketing, e-commerce and entrepreneurship insights delivered straight to your inbox >>>> https://bitesized.beehiiv.com/subscribe 🗝 Related Keywords 🗝 Marketing, growth marketing, performance marketing, ecommerce, direct to consumer, DTC, data driven marketing, social media, social media marketing, branding, brand building, digital marketing, tech, tech news, founder, entrepreneur, customer acquisition, email marketing, influencer marketing, creator economy, seo, paid media, facebook ads, tiktok, tiktok ads, google, google ads, search engine optimization, omni channel, omni channel marketing, tips, trends, business, attribution, ios14, creative, creative production, creativity, content, content creator, content production, twitter, X, facebook, instagram, algorithm, activations, brand marketing, website development, conversion rate optimization, cro, roas, video, viral, viral marketing, ai, augmented reality.

S2 · E1

Sep 21, 2023

36:36

Season 1

1 of 5

Bitesized: Marketing | Entrepreneurship | Brand Building

Avoiding lawsuits with ecom and advertising attorney Robert Freund

Creative that converts, with Evan Lee: head of partnerships at Motion

Building personal and consumer brands with Feat Clothing Co-Founder & CEO Taylor Offer

Disrupting a billion dollar industry. Jimmy Kim aims to solve ecosystem fragmentation through unified Email, SMS, Reviews and Loyalty with Sendlane

What do Depop, Deliveroo and Nude all have in common? Yoann Pavy

From $900k to $10M in 12 months - Hyper Growth Lessons From Hush Co-Founder & CEO, Aaron Spivak

Brand Building lessons from Disco Founder, Ben Smith

Securing the bag with Caleb Ulffers

Bringing Fashion & Tattoo culture together through Web3

Building the hottest hot sauce brand - lessons from co-founder Nick Guillen