Nick Guillen is co-founder of Truff, Forbes 30U30 and recently featured as AdAges Founder of the year along with Co-Founder Nick Aljuni. I’m a huge fan of the brand: not only the quality products but the way Nick has built the brand. If you are building a brand, thinking of launching a brand… this is a must listen.

• Nick's journey to starting Truff

• Why product quality matters and is core to the Truff philosophy

• Building brand awareness & community online during the early years of Truff

• What drove the decision to expand from DTC into retail

• What his approach would be if he launched Truff Sauce today

• How to measure marketing efforts & success in retail

• The importance of listening to your customers to develop & expand product offerings ...