Beyond The Bio

by Moja

Entrepreneurship Marketing

Season 1

015: The Award-Winning Formula with Susan Routledge

Winning awards gives you credibility and helps take your business and brand to the next level, but do you know how to craft award-winning entries? In this episode I am joined by Susan Routledge, award-winning beauty & aesthetic clinic owner, leading industry speaker, author and member of numerous beauty industry steering groups and judging panels. When it comes to awards, Susan really knows her stuff! If you’ve written awards before, or are looking to enter your first, this episode will give you all the tips and tricks you need to write that winning application. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing with the Moja quiz: https://mym-btb.scoreapp.com/ … Connect with Susan: LinkedIn: https://www.linkedin.com/in/susan-routledge-51729013/ Website: https://susanroutledge.com/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

014: Crisis-proofing your Profile with Jonathan Hemus

Have you thought about planning for a crisis that may damage your brand or business’ reputation? In this episode, I chat to Jonathan Hemus, founder of crisis management consultancy Insignia. He works with leaders of businesses around the world to ensure they do and say the right things under the intense pressure of a crisis. Jonathan is a trusted media commentator on breaking crises for media including Al Jazeera, BBC TV and radio, CNBC, CNN, the Daily Telegraph, Management Today, Sky News, the Sunday Times and the Wall Street Journal. We cover good and bad brand management, along with useful hints and tips on how to prepare for a crisis. Whether it’s social media trolling or a cyber-attacker demanding a ransom, Jonathan has got you covered. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing with the Moja quiz: https://mym-btb.scoreapp.com/ … Connect with Jonathan: LinkedIn: https://www.linkedin.com/in/jonathanhemus/?originalSubdomain=uk Insignia: https://insigniacrisis.com/ Crisis Proof book: https://insigniacrisis.com/crisis-proof Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

013: Showcasing your Story with Vicki Wusche

Do you have something you could share with other people that you think would benefit their lives in some way? Have you ever thought of writing it in a book? In this episode of Beyond the Bio, Vicki Wusche talks about the books she has written, how she promoted them and the opportunities that arose since publishing them. Vicki’s background is in helping people understand how money works and giving them real financial security. She started her property investment journey in 2004. Now she is an author of five books and was a finalist in the Business Book Awards in 2020. Vicki has also been named in The Telegraph’s Top UK 25 Most Influential People in Property and is the host of A Wealthy Life podcast as well as international speaker. Vicki lets us in on some top writing tips, explains the publishing process and how to get an Amazon best-selling label to boost your book’s success. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. Connect with Vicki: Website: https://vickiwusche.com/LinkedIn: https://www.linkedin.com/in/vickiwusche/Youtube: https://www.youtube.com/@VickiWuschePodcast: https://podcasts.apple.com/gb/podcast/a-wealthy-life/id1617293196 See how your profile is currently performing with our quick, free quiz: https://mym-btb.scoreapp.com/ Connect with Sophie:LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

012: The Power of Podcasting with Jason Graystone

We’re all about podcasting here...if you hadn’t already guessed. But there’s much more to a podcast than just the recording. This week the fabulous Jason Graystone is back for another episode of Beyond the Bio and discussing the best ways to hype your podcast up. With his own ‘Always Free’ podcast dominating the charts, Jason is certainly the go-to podcasting master. Join me as I ask Jason the questions we all want to know about how to create the next best thing in the podcast world, and how this can raise your profile. Pondering over podcasts? Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. Connect with Jason: YouTube: @JasonGraystone Always Free Podcast: https://www.alwaysfreepodcast.com/ Instagram: @j_graystone Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie

011: Speaking as a Strategy with Camilla Collins

Have you ever thought about adding speaking to your repertoire? That’s exactly what Camilla Collins did, and she loves it. In this episode of Beyond the Bio, Camilla shares her journey into public speaking. From speaking over Zoom during the pandemic, to keynoting in rooms of 200+ people, Camilla knows what it takes to truly captivate your audience. A beauty agency owner, author, and confidence and lifestyle coach, Camilla is now paving her way in the path of public speaking to share her story and learnings to support others with their mental health and self-confidence. We discuss Camilla’s public speaking experience, the preparation it takes and some key hints and tips on how to really engage your audience. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing with this quick, free Moja quiz: https://mym-btb.scoreapp.com/ Connect with CamillaInstagram: @camillajcollinsWebsite: https://camillacollins.com/LinkedIn: https://www.linkedin.com/in/camillajcollins/ Connect with Sophie:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/X/Twitter: www.twitter.com/Moja_Sophie

010: Become a Top 100 SME with Scott English

Have you heard of the prestigious Elite Business 100? Curious about the details, application process and most importantly, what’s in it for you? Join me as I chat with Scott English, Brand Director at CEMG, to discuss all things EB100. Designed to shine a light on the crème de la crème of UK SMEs, we discover the application requirements and the serious multitude of benefits associated with nabbing a spot on the definitive EB100 list. But this episode is not only for SME owners - Scott also shares his wisdom that can be applied to any award entry. Without further ado, let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. … Connect with Scott: LinkedIn: https://www.linkedin.com/in/scott-english/ Elite Business: https://elitebusinessmagazine.co.uk/eb100 EB100 Applications: https://elitebusinessmagazine.co.uk/eb100-registration Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

009: Ethical Personal Branding with Tamma Carel

Sustainability: we’ve all heard about it. But what does this really mean to us, and how can this impact our personal brand? In this episode I catch up with Tamma Carel, senior environmental consultant and founder of Imvelo. As a specialist in the field, Tamma provides key insights and experience regarding personal identities and how our audiences are shifting to an eco-friendly focus. Join us as we discuss ethics, authenticity, and what on earth the Kardashians have to do with all of this...! If you’re interested in learning more about ethical personal branding, this one’s for you. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. … Connect with Tamma: LinkedIn: linkedin.com/in/tamma-carel Imvelo: imveloltd.co.uk Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie

008: Leveraging Local Press with Cassie Moyse

Your dream feature might be a Vogue front cover or stealing the headlines on BBC news, but this episode of Beyond the Bio will convince you not to underestimate the power of local press. Join me, Sophie Milliken, as I chat to Cassie Moyse, magazine publisher, board director, and marketing and brand expert, all about how to leverage local press. As the co-owner and director of Portfolio North, a property, business, and luxury lifestyle print and online publication, Cassie’s got loads of experience to share. If you’re thinking about press and PR as part of your marketing strategy, this episode is full of useful advice. We share tips on how to pitch to local press, how to stand out for the right reasons, and how to build relationships with journalists. Let’s go Beyond the Bio. … Connect with Cassie: LinkedIn: www.linkedin.com/in/cassiemoyse/ Portfolio North: www.portfolionorth.co.uk/ See how your profile is currently performing: https://mym-btb.scoreapp.com/ Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie

007: YouTube's £2M Video with Jason Graystone

YouTube is the second largest search engine in the world. Is that not enough to convince you that you and your business need to have a presence there? In this episode of Beyond the Bio, we're talking all things YouTube with currency trader and investor Jason Graystone. Jason has successfully built and run multi-million-pound businesses both digitally and in the service sector. With over 130K YouTube subscribers, millions of views, and one video that made £2M revenue in three months, Jason knows his stuff when it comes to success on YouTube. On this podcast, he's sharing his secrets. We discuss how to choose the right niche for your channel, how to create engaging content, and how to promote your videos to reach a wider audience. Jason also gives tips on how to use YouTube to build your personal brand and monetise your content. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. Connect with Jason YouTube: @JasonGraystone Always Free Podcast: https://www.alwaysfreepodcast.com/ Instagram: @j_graystone See how your profile is currently performing with our quick, free quiz: https://mym-btb.scoreapp.com/ LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

006: How TV Catapulted My Profile with Emma Fielding

Not all television appearances are like X Factor: you don’t have to embarrass yourself, or share a sob story for a chance to get your face on the telly.In this episode of Beyond the Bio, I’m chatting with Emma Fielding, a property investor and developer who was a finalist on Sky's ‘The Property Graduate’. Emma shares her journey from applicant to candidate to finalist, and the steps she took to prepare for the show. She also discusses how TV appearances build your community, using fellow finalists as both a support system and a sounding board for upcoming projects and ideas.This episode is a must-listen for anyone who is thinking about applying for a TV show. Emma's story is inspiring and motivating, and she provides valuable insights into both what it takes to succeed and how to make the most of a TV appearance.Let’s go Beyond the Bio.This podcast is brought to you by Moja.Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.-Connect with Emma:Instagram: https://www.instagram.com/emmapropertydevelopments/LinkedIn: https://www.linkedin.com/in/emma-fielding/ See how your profile is currently performing with our quick, free quiz: https://mym-btb.scoreapp.com/ Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/X/Twitter: www.twitter.com/Moja_Sophie

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