Episode notes
It took Ian Richards and Filip Hendrickx five days and an entire wall of Post-It notes to create the storyline for the business novel Brainy Glue. It then took them three years to write it, around their many commitments. In this BA Brew, Filip and Ian talk about the main themes explored in the novel – business analysis, innovation and change… and how they managed to weave 25 BA techniques into the 52 chapters.
Topics discussed include: Understanding people’s drivers to inform stakeholder engagement; co-creating change; bringing the BA role to life in novel form and more.
Ian Richards is BA Director at Peregrine and a member of the BCS BA Leadership board. Filip Hendrickx is a global speaker, President of the IIBA Brussels chapter and founder of Altershape.
You can read the first sixteen cha ...
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