251211 A Close Look at Canada's V...
251211 A Close Look at Canada's Vape Category
4Twenteezs with Pablo Zuanic by Pablo Zuanic
S2 · E23
Dec 11, 2025
58:02
Episode notes

Speakers:

Margaret Brodie, CEO, Rubicon Organics

Adam Coates, Chief Revenue Officer, Decibel Cannabis

Borna Zlamalik, SVP Innovation & International R&D, Organigram Holdings

Discussion Points

  • Why does vape under index in Canada vs. key US markets
  • Brands gaining/losing share
  • What are consumers looking for
  • The continued segment gain of AIOs vs. carts
  • New subsgements: live resin; live rosin; liquid diamonds
  • Trends in 510 carts – size sprawl beyond 0.95ml
  • Why closed-loop systems have not gotten traction
  • The recent rollout of vapes in Quebec province

#cannabis  ... 

Keywords
Cannabis
Investing
C Suite
Marijuana
dispensary
280E
MSOs
Canada
Germany
Pharmacy
Clinics
medical cannabis
europe
patients
recreational cannabis
vaping technology
vaping innovation
vape
vaping
vapes
Zuanic & associates
Pablo Zuanic
Investing Cannabis
Hemp Drinks
hemp
Organigram
Hemp Derivatives
Cannabis law
Rubicon Organics
Margaret Brodie
Australia
Adam Coates
Decibel cannabis
Borna Zlamalik
What place this episode is about