Episode notes
VC-backed startup. Bankruptcy. Started over. Documented everything. Why We Buy. One newsletter. One niche. One obsession. Seven figures.
Katelyn Bourgoin's VC-backed startup went bankrupt. She started over — and documented everything. Why We Buy became the definitive newsletter on consumer psychology for marketers. $25,000 a month in subscription revenue. One topic. One audience. One obsession. Maintained consistently for years. This episode is about finding your Why We Buy — the one topic at the intersection of what you know deeply, what your audience needs urgently, and what you could write about for five years.
— THE BUILD —
What is your Why We Buy? What is the one topic that sits at the intersection of what you know deeply, what your audience needs urgently, and what you could write about every week for five years without running out of things to say? Write it as a newsletter title and a one-sentence description. That's your brand vehicle.
You don't have to launch today. You have to know what it is today.
Don't skip this. Motivation fades by Tuesday. The BUILD happens today.
Download the free BUILD Workbook — all 52 BUILDs, one page per episode:
https://1personunicorn.com/books-unleashed-workbook
Zero Permission. Always.