2006. A Canon camera. Three bottles. One constraint: only say what you actually believe. $3M to $60M. The constraint was radical sincerity.

Wine Library TV. Gary Vaynerchuk, a camera, and three bottles of wine — reviewed exactly as he experienced them. No diplomatic hedging. No deference to critics. Just what he actually thought. In four years the business went from $3M to $60M. The radical sincerity was the brand. This episode is about the honest paragraph — the one thing in your field you genuinely believe is wrong — and why publishing it is your most powerful brand move.

— THE BUILD —

What is one thing in your field that is widely accepted, widely used, or widely recommended — that you genuinely believe is overrated, misused, or wrong? Write one honest paragraph making that argument specifically. Not diplomatically — honestly ...