What actually counts as a product — and the one question that tells you instantly.

Can it work while you sleep? If yes — it's a product. If no — it's a job dressed up as a business. This episode opens Arc Two with the most important question in the series. Right now, while you listen, Chandoo's email sequence is running. Pieter Levels' server is processing bookings. Sridhar Vembu's software is being renewed in 180 countries. None of them are awake. The money is moving anyway.

— THE BUILD —

Write down everything you do in a typical working week. Every task. Every deliverable. Every output. Then circle the ones that — if you packaged them correctly — could be delivered without you being present. Those circles are the seeds of your product portfolio.

You don't have to build all of them. You have to see all of them. Most peopl ...