How do celebrities end up on television interviews? The answer often starts with a talent booker.

In this episode of What She Does, Annie and Liane talk with entertainment journalist and talent booker, April Neale, about building a career in media through connections, adaptability, and relentless curiosity.

April shares how she reinvented herself multiple times — from writing and PR to television booking — and explains what talent bookers actually do behind the scenes. She discusses the importance of relationships with publicists, understanding audience expectations, and staying flexible in a constantly changing media landscape.

If you’re interested in careers in entertainment, journalism, PR, or television production, this episode reveals the real skills behind booking the guests audie ...