What She Does Podcast

di Annie Sinzinger & Liane Starr

Stagione 1

Finding Balance: A Physician Assistant’s Root-Cause Approach to Aging & Longevity

What does a Physician Assistant who's spent 25 years in medicine wish more people understood about hormones, aging, and feeling like yourself again? Elizabeth Vogstrom breaks down perimenopause, bioidentical hormone therapy, DNA genetic testing, and root-cause medicine — and shares the personal health crisis that changed everything. #WhatSheDoes #HormoneHealth #Perimenopause #BHRT #LongevityMedicine

S1 · E26

16 giu 2026

34:38

She Built the Village: Britt Riley on Haven, Working Parenthood, and Rewriting the Rules of Childcare

What if the answer to the childcare crisis wasn't a policy fix — it was a building with a community membership? Britt Riley is the founder and CEO of Haven, an integrated childcare, coworking, and fitness space designed for working parents — where kids learn downstairs while parents work upstairs, all under one roof. What started as Britt's own frustration with the impossible juggle of career and parenthood became one of the most innovative care models in the country. In this episode, Britt talks about leaving her marketing career to build something that didn't exist yet, surviving a pandemic six months after opening, growing Haven through franchising without losing its soul, and why the childcare industry is long overdue for a rethink. This one is for every parent who has ever felt torn in half. And for every founder who built their way out.

S1 · E25

9 giu 2026

36:14

How Dr. Nicole Alioto Turns Data Into Impact and Built a Career in Education Consulting

What if you could measure anything — even the things that feel impossible to pin down? That's exactly what Dr. Nicole Alioto has spent nearly 30 years helping schools do. As the founder of Alla Breve Educational Consulting, a two-time TEDx speaker, a podcast host, and author of Your School Sucks: Why Schools Fail to Measure Up and What To Do About It and the new You Can Measure Anything, Nicole has a gift for making data feel accessible, actionable, and even fun (her words), and we believe her. In this episode, we sit down with Nicole to talk about how she moved from a social psychology PhD into transforming small and rural school districts, why student voice is the most underused data point in education, what parents can actually do if they think their school is falling short, and how AI is changing the classroom in ways nobody fully predicted. If you work in education, parent school-aged kids, or just believe data should drive better decisions, this one is for you.

S1 · E24

3 giu 2026

34:20

From Paicoma to Congress: Rep. Luz Rivas on STEM, Risk Taking, and Opening Doors for the Next Generation

What happens when a girl from Pacoima who learned to code in fifth grade ends up in the United States Congress? We sit down with Representative Luz Rivas — engineer, educator, nonprofit founder, and the only Latina in Congress with a STEM background — to talk about the winding, unplanned path that took her from MIT to Motorola, from founding DIY Girls to the California State Assembly, and now to representing California's 29th Congressional District in Washington, D.C. Rep. Rivas opens up about what it's like to be a freshman in Congress, how she was elected by her peers as the Freshman Leadership Representative, and why relationship-building across the aisle may be the most underrated skill in politics. She also gets real about the financial realities of serving in public office — managing two households on a congressional salary — and why she believes the key to being a great leader is hiring people who know more than you do. Whether you're interested in STEM careers, women in leadership, public service, or simply what a day in the life of a congresswoman actually looks like, this episode will leave you inspired to take your next big risk — even when it's scary.

S1 · E23

27 mag 2026

30:28

The Brow Whisperer: Real Beauty, Real Business with Pilar DeMann

Have you ever looked in the mirror and felt like something was just... off — but couldn't put your finger on it? Pilar DeMann says it might be your brows. With over 30 years of beauty experience, Pilar has built an award-winning studio in Washington, Connecticut, a loyal client base of 600+, and a reputation for real, wearable beauty that fits a woman's life. In this episode, she breaks down the truth about microblading (yes, it can be permanent), the biggest brow mistake women make (hint: it involves your nail salon), and why women over 50 actually need makeup more than ever — just not a lot of it. She also gets candid about building a business alone, raising prices after 10 years, and the Jones Road beauty campaign that made a childhood dream come true at 52. If you've ever wanted an expert in your corner who's going to tell it to you straight — listen in. Your brows may thank you.

S1 · E22

19 mag 2026

34:14

She Built the Firm She Couldn't Find: Allison Mahoney on Survivors' Rights & Tech Abuse

What does it take to leave a big law career and build something from the ground up—one that actually changes lives? In this powerful episode of What She Does, we sit down with Allison Mahoney, founder and managing attorney of ALM Law, a firm dedicated entirely to survivors of sexual abuse, intimate partner violence, technology-facilitated abuse, and children harmed in foster care and juvenile justice systems. Allison opens up about why she chose this emotionally demanding work, how she manages secondary trauma (yoga, skiing, and very firm boundaries), what clients are really looking for in a trauma-informed attorney, and why she believes taking risks is the most important advice she could give her younger self. She also shares a remarkably honest look at the business side of building a purpose-driven law firm—and why AI might be the next frontier of abuse cases. This is one of those episodes that will stay with you. If you're a woman who's ever thought about taking a leap into something bigger than yourself, Allison's story is exactly the inspiration you need. Topics covered: survivors' rights law, domestic violence, technology abuse, foster care civil rights, trauma-informed practice, building a law firm, legal entrepreneurship, AI, and tech abuse trends.

S1 · E21

12 mag 2026

35:29

From Civil Engineer to Bourbon Barrel Investor: An Unexpected Path to Liquid Assets

What do civil engineering and bourbon have in common? More than you'd think. Morgan Salsman, founder of LQD Assets and BRBN Storage, grew up in Bardstown, Kentucky, the Bourbon Capital of the World, and turned a $5,000 barrel investment at 21 into a full-fledged whiskey business. She breaks down the surprisingly fascinating world of bourbon barrel investing, what it actually means to warehouse whiskey, how tariff wars are shaking the spirits industry, and why craft bourbon is like a snowflake — no two barrels are ever the same. A great pivot story with a side of bourbon education. You will leave smarter and maybe a little thirsty. 🥃 #bourbon #WhatSheDoesPodcast #bourbonbarrel #whiskey #liquidassets #barrelinvestment #womeninbusiness

S1 · E20

5 mag 2026

35:15

The Secret Career You Didn't Know Existed: What It Really Takes to Be a Ghostwriter

What if someone else could write your book — and do it in your voice? We sat down with Dr. Marcia Layton Turner, New York Times and Wall Street Journal bestselling ghostwriter and founder of the Association of Ghostwriters (AOG), to pull back the curtain on the fascinating world of professional ghostwriting. Marcia shares how she stumbled into the field, what it really takes to write in someone else's voice, and why demand for skilled ghostwriters is actually rising — even in the age of AI. Whether you've ever dreamed of writing a book, wondered how celebrity memoirs get made, or are just curious what it looks like to build a niche writing career, we dig into the real risks of using AI-generated content for your book, including why publishers are rejecting it and what it could cost you legally. Topics include what ghostwriters actually do, the hardest part of the job, red and green flags to look for when hiring one, and why books remain among the most powerful business and authority-building tools available.

S1 · E19

28 apr 2026

39:48

From Accidental Start to Operations Leader: Running Advertising at Vox Media

Lauren Winter didn't plan to land in digital advertising — but 15 years later, she's running the full operations engine at Vox Media, one of the most recognized names in modern media. As Head of Operations, Advertising, Lauren oversees everything from pricing and planning to campaign execution and delivery — and she's currently building AI and automation into how her teams work every day. In this episode, Lauren gets candid about what it took to grow from that first unexpected job into a senior leadership role, how she thinks about navigating massive industry shifts, and why being calm and solutions-oriented might be the most underrated career skill there is. She also shares what she's learned about balancing work and raising three kids — and why her answer to 'how do you do it all?' is always the same.

S1 · E18

21 apr 2026

33:03

A Career in Tech Careers – Helping Others Find Their Way Everyday

Career coaching sounds simple until you realize how much it's actually about trust, resilience, and learning to advocate for yourself. In this episode, we sit down with Masha Finn, a career coach at Merit America, who works with people navigating major career transitions — from resume building and interview prep to handling rejection and entering industries that have historically felt inaccessible. Masha shares what career coaching really looks like day-to-day, why it's a partnership rather than a shortcut, and how AI is reshaping the way candidates present themselves — for better and for worse. Whether you're re-entering the workforce, switching industries, or just trying to understand what's happening with your job search right now — this episode offers honest, grounded perspective from someone working on the front lines every day.

S1 · E17

14 apr 2026

37:44

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