From Systems Engineer to Fashion ...

From Systems Engineer to Fashion Entrepreneur: Founder Steffy Simms on Designing Guava & Co.

What She Does Podcast di Annie Sinzinger & Liane Starr
S1 · E33
4 ago 2026
34:06

Note sull'episodio

Steffy Simms is a systems engineer and the founder of Guava & Co, a sustainable, Hawaiʻi-based resort wear brand — built out of late-night doodles during maternity leave. Also an Oʻahu physics teacher and robotics coordinator, Steffy joins Liane and Annie to talk about pivoting from engineering into entrepreneurship, why her son's eczema shaped Guava & Co's non-toxic materials, and how growing up immersed in Hawaiʻi's culture of environmental stewardship drives every design decision she makes.

This episode covers:

● How a systems engineering background shapes running a sustainability-driven fashion brand

● Why AI is reshaping supply chain careers — and what that means for engineers today

● The real cost (and creative workarounds) of running a business from Hawaiʻi

● Building an inclusive, non-toxic, size-flexible resort wear line rooted in Pacific culture

● Balancing founder life, motherhood, and the shift from solo "doer" to CEO

Parole chiave

career pivot
women in business
sustainable fashion
women-owned business
hawaiimade
resort wear
systems engineer
hawaii entrepreneur
small business hawaii