Jennifer Barnwell didn't plan to end up in hotels — but a nudge from her older sister at Cornell changed everything. Today she's the President of Curator Hotel & Resort Collection, a membership platform she launched in the middle of a global pandemic to champion the independent and boutique hotels that go it alone.

In this episode, Jen pulls back the curtain on what it actually takes to build something new in a tough industry, how Curator helps small properties compete with big brands, and why being an 'indie rebel' is more than just a tagline.

In this episode:

• What Curator Hotel & Resort Collection does — and why it exists

• How independent hotels compete with major brands using collective leverage

• The Airbnb and OTA distribution question every boutique property faces ...