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What does it really mean to 'know how to use the tools'?
In this episode of What She Does, we sit down with Cassie Homsi, Sales & Operations Analytics Manager and Technical Trainer in the beverage distribution industry. With nearly two decades of software engineering behind her, Cassie has built a career doing something rare: she speaks both fluent technical and fluent human.
She went from building insurance software in Texas to riding along with beverage salespeople in Southern California — all in the name of understanding the business from the ground up. Her greatest skill isn't any specific tool. It's translation.
In this episode:
✦ The difference between knowing the buttons and knowing the story
✦ Why curiosity must be balanced with tight boundaries
✦ How AI enhances — not replaces — her role
✦ Career pivots into tech and analytics
✦ Being a woman in a male-dominated technical space — and what's changed
✦ The explosive rise of non-alcoholic beverages
Her advice: learn broadly. Define your role tightly. Keep going.