The Flow State Podcast

The Flow State Podcast

di Stuart P. Turner
LavoroTecnologia
Stagione 2

Unlocking Creativity For Everyone (2/3) - Brooke and Stu take a deep dive into the pressures on marketing, how it can kill the buzz and how we can bring back mental space for creative thinking to re-ignite our passion for the job

Brooke and Stu are back! This time the duo are talking having fun at work, and why it's so important to hit the brakes and just stop sometimes. It can feel like you're constantly under pressure juggling plates, getting deliverables out and managing stakeholders with little time for contemplation or creativity. #findtheflowstate
S2 · E7
21 nov 2024
21:54

Unlocking Creativity with AI Technology with Brooke Hill (1/3) - Brooke and Stu revisit the subject of AI in copywriting, content and creative thinking 18 months on from their predictions in The Implications series in 2023.

Brooke rejoins Stu 18 months on from their predictions in The Implications of AI series last year, to discuss how they are both using (and thinking about) AI technology. Thankfully the creative arts; specifically branding and copywriting, have survived the AI explosion. While adoption has been rapid, a lot of people and brands are still feeling their way through the what, how and why of AI for their specific use cases. #findtheflowstate
S2 · E6
7 nov 2024
22:11

Product Marketing for SaaS with Tino Ho (2/2) - Considering end-to-end growth helps build a much more robust and sustainable go to market strategy than simply focusing on acquisition

Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing. In the second part of the conversation, Stu and Tino discuss how your mentality around growth can have significant implications across the business beyond just marketing or sales. #findtheflowstate
S2 · E5
24 ott 2024
27:10

Product Marketing for SaaS with Tino Ho (1/2) - How has the change from "growth at any cost" to "profit asap" changed GTM thinking?

Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing. Since the shift from "growth at any costs" to "wait, we need you to make a profit" driven by market conditions and, let's be honest, investors, the SaaS and tech world as a whole has seen some massive cuts and shifts in team structure. #findtheflowstate
S2 · E4
10 ott 2024
26:00

Voice of the Customer with Jennifer Arnold (3/3) - Our hoarder-mentality obsession with data is damaging our relationships *and* business growth

Join Jen and Stu for the final part of the trilogy on customer relations. What started out as a genuine quest for data that could improve our lives has become an unchecked obsession that often results in data hoarding, processes or KPIs at odds with business strategy and a whole lot of very futile feeling interactions in our daily lives. #findtheflowstate
S2 · E3
26 set 2024
30:44

Voice of the Customer with Jennifer Arnold (2/3) - Is technology actually getting in the way, or are we simply innovating so well we don't notice it happening?

Jen and Stu are back for the second of three conversations on customer experience. Much like three kids in a trenchcoat, the various parts of a large company are often poorly balanced and easy to spot despite their best efforts to appear like one functioning person. Is this simply due to process misalignment, or is the bottomless hunger for data points and obsession with technology getting in the way of simple, human touchpoints that make or break a relationship? #findtheflowstate
S2 · E2
12 set 2024
27:43

Voice of the Customer with Jennifer Arnold (1/3) - Are we automating away customer relationships?

What is the role of the savvy marketer in the post-sale glow of a new customer relationship? Once you've got someone "over the line" do you simply palm them off on Customer Success and start thinking about your next campaign? Or are you more holistically minded, bringing your acquisition smarts to the table to build long, er, sticky relationships that last way beyond that first pain point? #findtheflowstate
S2 · E1
29 ago 2024
29:23

Special Episode: Revisiting The Implications of AI in 2025 - S01 Recap & Deep Dive

Bonus
Today Stu is joined by his two new imaginary (or are they?) friends, Greg and Gloria, to recap The Implications of AI - the glorious first season of The Flow State Podcast recorded way back in 2023. #findtheflowstate
S2
26 giu 2025
12:50
Stagione 1

Why has AI suddenly captured everyone's attention, and should we be more cautious about when and where it is adopted?

The Implications of AI - Ep05 AI has actually been in existence for quite some time, so why has it suddenly exploded out into the public consciousness? Eve and Stu dive into the current state of AI tools and how they can be successfully leveraged to drive forward digital transformation for brands, as well as the more dangerous real world implications of adopting AI models being used in areas like mental health and support services. Guest: Eve Chen, Founder & CEO, The Growth Engine Eve is a serial entrepreneur, veteran revenue marketer, and business advisor with over 25 years of B2B & B2C experience globally and held leadership positions with a number of multinational corporations across the Asia Pac and North America regions. Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai
S1 · E5
12 ott 2023
45:43

Authors and copywriters; don't panic! AI can't get promoted past junior level in your business (yet)

The Implications of AI - Ep04 AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience. Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models. Guest: Brooke Hill, Founder & Director, Wonderthink Brooke's career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies. She also led brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones. Brooke is now Founder and Director of Wonderthink, helping her clients to unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories. Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai
S1 · E4
29 set 2023
52:00
4 di 5