The Implications of AI - Ep04 AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience. Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models. Guest: Brooke Hill, Founder & Director, Wonderthink Brooke's career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies. She also led brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones.  Brooke is now Founder and Director of Wonderthink, helping her clients to unlock wonder in their  ...