The Flow State Podcast

The Flow State Podcast

di Stuart P. Turner
Stagione 1

You should be utilising AI as much as you can (if you can) to keep your job, but it isn't going to be winning any awards on it's own this year

The Implications of AI - Ep03 To the practiced eye, it's still easy to tell the difference between a human crafted piece of written copy and a ChatGPT stock output (for now), however that doesn't mean that the current models can't help you. Lee and Stu talk human vs. robots, the opportunities and limitations surrounding the current models and why there's only so much you can learn by putting things in your mouth. Guest: Leenesha Friend, Marketing Manager, Don't Panic Events Lee is a specialist with extensive experience at award-winning agencies as well as client-side for global corporations. Lee's background in social media and digital services serves her well in her current role leading marketing for global digital awards business Don't Panic - delivering some of the world's largest digital industry awards across the world. Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

AI can enhance our capabilities and break down communication barriers between disciplines, but is everyone ready (or even interested)?

The Implications of AI - Ep02 Navigating the incredible complexity of the buyer journey in the B2B data products space, Melinda and Stu discuss how AI can help simplify complex concepts, bridge cross functional gaps inside global brands and enhance your team just like our old friend Clippy used to in 1990s Microsoft Word. Guest: Melinda Stuart, Enterprise Go-to-Market, Data Analytics and Experience, Optus Melinda is an Account Based Marketing (ABM) evangelist , speaker and experience marketing leader in the B2B industry. Melinda's career has spanned agency work, enterprise technology and telco, delivering results in highly complex environments in challenging industries. Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

Will AI help us escape the algorithm echo-chamber and become a force for social good?

The Implications of AI - Ep01 AI has the potential to help us create solutions to some of the biggest issues we face as a species right now - but will it be deployed as a force for good or simply become another tool in the advertising / capitalist machinery? Terri and Stu discuss the implications for the next generations if AI becomes part of every day life, the dangers of the commercialisation of education and why you should always listen to your Nan. Guest: Terri Owens, General Manager - Business Solutions, Acceleration Terri is a digital professional with a career spanning performance digital advertising, biddable media, affiliates, partnerships, programmatic technology and data. She has worked with some of the biggest brands in the world, as well as spearheading internal teams at WPP AUNZ. Terri's down to earth approach of "leading by doing" is the foundation of her many great relationships in the industry. Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References: Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai
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