Meet Melissa!

What happens when the business you built grows faster than the systems needed to support it?

In this episode of Protea Conversations, Zane sits down with Melissa Armstrong, CPA and founder of SteadyHand Accounting & Advisory, for an open conversation about entrepreneurship, accounting, identity, and rebuilding a firm. Melissa grew up in Puerto Rico in a family of accountants, even though she was convinced she would never become one herself. Her journey eventually took her through Big Four accounting, corporate finance, Spain, Colorado, and ultimately firm ownership.

But her second year as a business owner changed everything. After experiencing rapid growth, Melissa found herself beyond capacity, struggling through hiring challenges, and with one client representing roughly half of her firm's revenue. Ev ...