Meet Anderson!

What does the accounting firm of the future actually look like?

In this episode of Protea Conversations, I sit down with Anderson Petergeorge, co-founder of Quanto, to talk about accounting, entrepreneurship, AI, marketing, niching, and what it really takes to build a modern accounting firm.

Anderson started his career at KPMG before moving into finance and eventually entrepreneurship. What began as an attempt to build an AI-native accounting firm evolved into something very different: a business helping accounting firms grow through sales, marketing, technology, and content.

We talk about why understanding the fundamentals of bookkeeping still matters, even when AI promises to automate more of the work, and why firms need to be careful about adopting technology simply because everyone else is doing  ...