Scotland: Football's Cultural Pow...
Scotland: Football's Cultural Power at the World Cup

Moneyball - The Business of Sport di Moneyball

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After nearly three decades away from football's biggest stage, Scotland is heading back to the FIFA World Cup.

Former Scottish footballer and Australian football coach and commentator Charles Samushonga joins Moneyball to discuss Scotland's resurgence under Steve Clarke, the players driving this generation's success, and why supporters are more optimistic than they have been in decades.

We explore Scott McTominay's rise from Manchester United midfielder to one of Scotland's most influential players, the leadership of Andy Robertson and John McGinn, and the cultural and commercial momentum building around the national team. From the popularity of Scotland's new away jersey and long-term Adidas partnership to the global reputation of the Tartan Army, we examine how football has become a powerful expression of Scottish identity.

We ... 

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sports marketingsports social mediaFootballSports BusinessWorld GameSoccerFIFAWorld CupSocceroosScotland