Australia prides itself on being a sporting nation. But in a market of just 26 million people, a small number of dominant men’s competitions continue to consume most of the attention, airtime and commercial investment.

In this episode of Moneyball: The Business of Sport, host Scott Keenan sits down with Dr Bridie O’Donnell — broadcaster, former elite cyclist and advocate for women’s sport and gender equality — to unpack one of the biggest structural questions in Australian sport.

From AFL and NRL dominance, to broadcast rights, sponsorship economics and media gatekeeping, this conversation explores how Australia’s sports ecosystem has been built around men’s competitions — and why women’s sport is still fighting for visibility inside a crowded and commercially constrained market.

Dr O’Donnell argues this isn’t simply ab ...