How a Try Now, Buy Later model can revolutionise eCommerce - with Benjamin Davis, CEO @ TryNow
Note sull'episodio
Benjamin Davis is the CEO of TryNow, Try Now, Buy Later software for Shopify Plus brands.
After directing a D2C fashion brand, Benjamin spotted a gap in the market for a Try Now Buy Later model and decided to create a software solution for his problem.
Similar to how Amazon Wardrobe works, TryNow helps the customer to experience the product before actually investing in it leading to increased conversion rate, average order value and consumer confidence.
In this episode, Benjamin discusses:
How TryNow helps brands increase CR, AOV & ROAS
Why a Try Now, Buy Later model can help reduce the need to discount and improve profit margins for your brand
The key objections to the Try Now, Buy Later model and why you shouldn't fear them
Why returns aren't the worst thing in the world for your brand and how to embrace them
How the best brands will win out in the long-term by embracing this business model