Debunking the eCommerce Echo Chamber with Juliana Jackson, Chief Evangelist at Omniconvert

Juliana Jackson is the Chief Evangelist at Omniconvert and one of the leading pioneers of Customer Value Optimization (CVO) which she claims needs to be the focus for eCommerce brands to succeed in today's immensely competitive market.

In this episode, Juliana covers:

• Why the traditional eCommerce growth formula is flawed

• Which metrics to track for eCommerce success

• Why she's obsessed with Customer Lifetime Value leading to the nickname "The CLV Lady"

• The importance of the CLV:CAC ratio

• Why RFM segmentation matters

• How to blend Qualitative Data with Quantitative Data to enrich the customer experience