Gen Furukawa is the co-founder at Prehook, an interactive quiz SaaS tool for Shopify stores.

Prehook’s interactive quizzes help you create amazing experiences for your Shopify store, so you can capture more leads, personalize the shopping experience, and grow your eCommerce sales.

In this episode of eCommerce on Fire, Gen discusses:

- The fundamentals of a strong quiz for your store

- How to avoid "Quiz Fatigue" for your audience

- How to leverage quizzes to personalise experiences for your customers in follow-up emails and product recommendations

- How quizzes can help segment your audience and provide more granular retargeting campaigns

- Future benchmarks on quizzes and how he's working to unravel data for brand ...