In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, Julie Wheeler sits down with Allen Lawrence, General Manager of the Salem RidgeYaks to discuss the team’s transition from the Salem Red Sox into a bold new identity.

Allen shares insight into what sparked the rebrand, the strategy and thought process behind the change, and how the organization is working to connect with fans in a new and meaningful way. The conversation also looks ahead to the upcoming season, what supporters can expect at the ballpark, and how the team is building excitement across the region.

From branding and community engagement to the future of baseball in the Roanoke Valley, this episode offers a behind the scenes look at a major moment for a local franchise. Watch or  ...